For some, running a small business can put a knot in your stomach, turn your legs to jelly and have you diving under the duvet when you think about how to effectively market your Face Painting or Children’s Entertainment business.
So how do you initially get yourself going with this ‘marketing thingy’ and propel yourself into the same league like the big guys?
Well first and foremost for the moment, put down your face paints, your balloon twisters or your magic wand and take out a pen and pad instead. You now need to focus all of your creative energy into setting yourself a sound marketing plan.
Where to start – well here’s a little helping hand of some fundamental marketing tactics that you should be using in your Face Painting or Children’s Entertainment business:
Your advertising. Scrutinise it. Are you doing influential direct response adverts with grabbing headlines and compelling call to actions?
Where is your target audience? Do you really know? What studies and surveys have you done to capture the complete demographical information on them?
Is your website working hard enough for you or is it in need of a workout? How good are your search engine rankings? Are all your meta tags installed effectively? Are you tracking and analysing your site visitors and do you know how many are converting?
Have you been building relationships with your customers lately? Do you keep in regular contact with them and are you continuing to source new reports, stories and articles to send out to them?
How many testimonials did you capture this month and to what advantage are you using this influential social proof. I hope they are not stuffed away in a drawer somewhere!
The big difference between a pocket-money existence to a full-time explosion is all about being the supreme marketer of your Face Painting or Entertainment business – not the doer of your service!
Maybe you’re at a stage now where you want, need and desire to take your Face Painting or Children’s Entertainment business to the next level, to have more income streams and more profit in the bank, and to ‘give up your day job’ if you have one.
The one and only answer is to become a master marketer – it really is as simple as that!
Struggling to get customers into your Face Painting or Children’s Entertainment business and in need of inspiration on how to grow your business to its next level. Sherrill Church has just launched her ‘Face Painting For Profit’ series on how you to can go from a pocket money existence into a full-time explosion – just like her. Click here to get chapter on for FREE http://www.mimicks.co.uk/chapter-one.htm
Grab a copy, by clicking the link, of her newly launched, hot off the press free report – The Seven Wonders Of Your Business World http://www.mimicks.co.uk/report-su.htm
Tags: balloon twisters, face painting, magic wand, pen and pad, s entertainment, smart marketing, social proof, sound marketing, target audience, time explosion